Complete the Application and CEO Assessment for
our next round of Sell With Heart!
Hey Heart-Centered Sister,
You know you're here to make an impact on the world. You're a high performer, family-focused, driven, AND heart-centered.
You love so many parts about running your own business, but sometimes you wonder... can I ever get GOOD at selling and create a six-figure business?
Can I leave the feast and famine cycle and have consistent leads and create SUSTAINABLE INCOME? And can I take time off without losing momentum?
There are so many options to grow and you wonder what comes next- a new offer? a new sales strategy? a new team member? Raising my prices? Running paid ads? Growing my list?
You're putting in lots of work and you're ready to start seeing more of a return for the time and energy you're pouring in. You're ready to go ALL the way to fully booked and STAY THERE.
This is EXACTLY why I created Sell with Heart.
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I signed 4 new 1-1 clients, 5 new intensives, sold out my new group coaching program and grew my business while pregnant and on maternity leave.
As a busy lawyer building a life coaching practice, and now a mom, I really appreciate Anna's devotion to simple solutions and processes, while providing incredible coaching. I love how down to earth and caring Anna is as a coach. Anna is also a copy ninja. Her feedback on my sales content is always amazing. Once I implement her notes, I'm guaranteed tons of engagement. I really appreciated the group calls during such a huge transition period for my family (house sale, move, new baby). Anna always met me where I was and provided me the tools to both persist with my goals and give myself a break and some self-compassion. She understands the mind of ambitious women who are done with hustling for each win. I love that she refocuses our energy on alignment and self-trust.”
Loraine Martinez Bellamy, Life Coach
From my personal experience, I get that creating a THRIVING business without high-level support can be challenging!
It's time to be DONE with "courses" and get a simple, personalized business strategy from a mentor who knows and challenges you so that you can rapidly grow WHILE feeling deeply supported and cared for.
It's time for a sisterhood of a kind, driven, biz besties who just GET IT and can support you through the challenges and rewards of building a business.
This program is for you if you….
✔️ Have already signed your first clients and are ready for a clear-doable plan to start creating consistent $5-15K/months in your business.
✔️ Know the online business basics and are ready to fill the gaps and create your own REPEATABLE, sustainable sales process for getting new clients so that you can ditch the feast and famine cycle.
✔️ Are willing to do the money-mindset work to break your current income ceiling and start feeling good about selling, getting fully booked, and receiving more money in your business and life.
✔️ Are ready to refine your message and realign your core offers so that you can attract more QUALIFIED leads and high-vibe clients.
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“Before I started working with Anna I wasn't really sure how to move forward. I had ideas of how I thought I should move forward, had tried a few different ventures but I also knew that I really needed support on exactly what to do next to meet my income goals.
With Anna’s help I finally got clear on my signature offers, had the courage to go out on my own, cleared my money mindset blocks and fully booked my business before the program was over!
I’m currently in the process of hiring my first team member to help serve all of my awesome clients! I'm really getting into a good rhythm of understanding what tasks I need to spend my time on every week and that's a huge success for me because being a mom is my first priority.
In Sell with Heart I love that I can get support that's specifically tailored to what I need even though we are in a group. I really love the structure of our group and how intimate it is, but I think my most favorite part is that I can truly tell that Anna cares about me as a whole person, not just the success of my business, and I really think that's where the biggest advantage is.
Because of the support I'm more confident in myself than I have ever been and I truly believe that I'm just getting started.”
Cassidly Hallesly, Podcast Editor & Strategist
Sell with Heart Investment
6-Months of Support | *Spaces are limited*
Investment $5800 Paid in Full OR 6 Payments of $999
Types of businesses that work BEST in Sell with Heart: Graphic + Website Designers Life Coaches Business Coaches Social Media Managers Virtual Assistants Podcast Managers Accountants Health Coaches Copywriters
The Sell with Heart Method: Part 1 - Fully Book Your Business
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Your Irresistible Offer
Create/Redesign the core offer suite in your business so it’s optimized to attract dream clients.
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Your Strategic Sales Process
You’ll simplify the path clients take to working with you and double down on one or two key strategies that will fully book your business.
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Asking for Money
You’ll the value that you bring to your clients so that you can confidently invite your audience to your paid work, and consistently fill your program and spaces.
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Nail Sales Convos
Master the three foundational skills of effective sales conversations and apply them to your calls so they convert faster. I’m sharing sample scripts, pre-survey Qs, call outlines and follow ups that you can use on repeat!
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Overcome Objections
Learn new coaching skills so you can handle objections and increase your conversions with the RIGHT potential clients on calls and in your sales copy.
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Connection Tracking & Onboarding
Increase your conversion rate with my simple connection spreadsheet, fool proof follow-up method and 5-star client onboarding process so that you can embrace systems that turn your clients into raving fans!
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Buzz, Urgency, Clarity & Excitement
Learn my favorite tips for talking about your paid work with heart and incentivize the RIGHT customers to invest their time and money with you NOW.
The Sell with Heart Method: Part II - Break Your Income Ceiling with Money Mindset
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12 Money Mindset Audio Trainings
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12 Breakthrough Journaling Prompts
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Weekly Mindset Check-ins
New! Sell with Heart Bonus: Unlock $1000 worth of Private Coaching!
I get that you are BUSY with your current clients, with your family, with new ideas but I also know that putting in the time for YOU and your business is important to grow it!
A fun bonus I offer is that if you clock in for YOURSELF and money making action in your business for a total of 10 hours in the first 60 days of the program, you unlock a 1:1 session with me! I know this action will unlock so much cash, so I wanted to make this bonus super achievable even if you work part time or have a busy schedule.
The 10 hours you spend on financial-self-care on your business will make a HUGE difference in the revenue you're able to make in the program AND then our 1:1 on top of that will give you personal strategy to make even more!
This bonus is also offered in the second half of the program so you have the potential to unlock a total of $1000 worth of private coaching or (2) 30-minute sessions! This is a bonus I offer no other place in my business.
Anna’s Story
Selling with heart is at the core of what I teach because I’ve experienced firsthand the RADICAL TRANSFORMATION simple selling has had on my business, bank account, and family life!
MARCH 2016 – I started doing local workshops, opened my first Facebook group, and launched my business with my first offer- group coaching (because even though I was a therapist by training I still had Impostor's Syndrome about seeing 1-1 clients online).
AUGUST 2016 – 4 months from my daughter’s birth I got serious about the life I wanted to create and committed to going all-in on my business. I hired a coach. I hire da college student to fold my laundry. I was ready to not just take the slow trickle, but I decided I was ready to SELL OUT my 1:1 practice with a strategic and simple sales strategy so that I could hit my big income goals without compromising my heart or integrity.
NOVEMBER 2016 – I fully booked my 1:1 practice in 3 months AND I sold out my spots for when I was planning to return from maternity leave. I am booked solid with guaranteed income for nearly a year in advance! I build my savings and give my notice at work.
DECEMBER 2016 - I created six months of content in advance and returned to a vibrant community without missing a beat (and 100% of my clients returned after my maternity leave).
SINCE THEN – I passed the multi-six figure mark in my business, have consistently successful 5-figure group and course launches, have hosted retreats for women all over the world, and host the well known HCE podcast. I've grown a small but mighty team, donated to causes I care deeply about, created two signature programs (Visible Impact + Sell with Heart)... all while working 10-20 hours/week so I can be present with my littles.
...and most importantly over the past 5 years, I've been able to help hundreds of OTHER women meet (and surpass) their business, sales, and money goals with heart! Shifting their mindset and bank accounts without compromising what matters most to them like family and having a flexible schedule.
Read their stories below!
Here's a small peek into what happened this last round of Sell with Heart…
More Sell with Heart Client Success Stories
“When Anna and I first met, I had so many fears and doubts when thinking about scaling my business.
Anna helped me streamline and outsource more in my first business and add on coaching as a second revenue stream. It’s a priority for me to work part time hours so that I can be present with my littles- so this helped me leverage my time and increase my revenue without adding hours! I signed on 3 paying clients immediately which was my fully booked number! I went from not knowing where to start to feeling so much immediate confidence in my offer and ability to sign and serve clients and that was so exciting- I wish I did this two years ago!
It's funny to look back on how nervous I was, even though it was only a few months ago and I feel so seasoned now, which is odd. It's very rewarding. It's everything I knew it would be. I just had to put it together and actually step into it and do it.”
Listen to her story on the podcast
– Meredith Raber, CEO at Meredith Raber Virtual Assistant Services
“I was making some money, but I was feeling shaky about sales. During Sell with Heart, having support was a game changer! I finally started feeling confident on calls and the best part is my potential clients leave excited to move forward and can't wait to start! I'm excited and they feel that next level of possibility too.
I ended the feast and famine cycle and started hitting my income goals consistently month over month. I raised my prices and after the program maintained my momentum even with a 4.5 month old at home working 10-15 hours a week.
Sell with Heart was more than a mastermind, it was a sisterhood. I felt a deep connection to all the girls in our pod and it was an incredible experience to feel so supported, encouraged, and loved. We were able to cheer each other in our businesses but also see behind the scenes and connect with each other on a personal level. I will be lifelong friends with the girls in the group and am forever thankful to have met them in this program!
Since the program my momentum has continued - I consistently hit $6K months even hit my first $12K month!
I took some major time off this year to deal with some personal issues and my business STILL had it's best financial year to date. I’m so thankful I’ve been able to maintain my business growth and it’s because of the team and momentum that I’ve built.
Having Anna inside my business, knowing my struggles, sharing my victories is incredibly helpful and dare I say necessary. The type of support she offers is invaluable.”
Listen to her story on the podcast
– RuthAnn Rafiq, Brand + Website Designer
Working with Anna was my first group coaching experience and I absolutely loved it!
Before Sell with Heart my packages were all over the place. During the program I niched down on my expertise and created two high value packages that reflected that. I started getting discovery calls almost every week and immediately signed on two high ticket clients. After the program my momentum continued and I fully booked my business and even hit my first $10K month!
I walked away with more confidence in the value that I can provide my clients and I learned not to discount myself. I was hesitant because I felt like the coaching wouldn't be as valuable, or wouldn't feel individual focused, but I never felt like that- I always felt seen. Anna, thank you for always leading with your heart- if there were more people like you in the online space I believe the industry would be a much better place.
– Haley Hatcher, CEO + Podcast Manager
“Before I started working with Anna I wasn't really sure how to move forward. I had ideas of how I thought I should move forward, had tried a few different ventures but I also knew that I really needed support on exactly what to do next to meet my income goals.
With Anna’s help I finally got clear on my signature offers, had the courage to go out on my own, cleared my money mindset blocks and fully booked my business before the program was over!
I’m currently in the process of hiring my first team member to help serve all of my awesome clients! I'm really getting into a good rhythm of understanding what tasks I need to spend my time on every week and that's a huge success for me because being a mom is my first priority.
In Sell with Heart I love that I can get support that's specifically tailored to what I need even though we are in a group. I really love the structure of our group and how intimate it is, but I think my most favorite part is that I can truly tell that Anna cares about me as a whole person, not just the success of my business, and I really think that's where the biggest advantage is.
Because of the support I'm more confident in myself than I have ever been and I truly believe that I'm just getting started.”
– Cassidly Hallesly, Podcast Editor & Strategist
“When it comes to working with Anna, I loved that I could expect personalized coaching all the damn time. Every single question I had, I could ask and Anna would reply – even questions I thought were silly, or that everyone would already know.
With Anna’s nudges I started getting visible on social media for the first time, which was scary but I’m so glad I did because now I feel like I’ve found my niche and voice- and have finally been consistently signing clients.
I did the money mindset work to raise my prices, sign new clients at the higher price point and hit my first two $5K months ever – all while traveling the world with my partner.
I’ve hired my first team member and feel like an actual business owner, so much more confident in marketing myself. I am truly glad that I made the decision to join SWH because it really has been such a game changer!”
– Crunch Ranjani, Content Writer
“When I first started working with Anna, my community more than tripled in size and I immediately booked 14 new clients.
Flash to today and I’m on the fifth round of the sell with heart mastermind and keep coming back for more because I’ve seen growth in every chapter! More clients, audience growth, building my team, clearing money blocks and stepping into my CEO role. I’m even publishing my first book!
I love Anna as a coach because of her kind heart, loving-but-challenging words, and commitment to see me succeed in my business- while honoring my priority to be a present mom.
Her support has helped me navigate being a first time mom (and pregnant with my second!) while running my business, owning my value as a health coach and leader, giving myself more grace, and owning what a boss I really am!”
– Brianna Wilkerson, Holistic Health Coach
“During Sell with Heart, I grew my social media audience, nailed my product offerings, booked three new 1:1 clients, launched my first Mastermind, hired a VA, and launched my first digital product.
I love Anna's blend of smart strategy and heart-centered mindset work. Anna has a gift for seeing the good in people and cultivating a wonderful encouraging and supportive community! It was really helpful to have Anna personalize the strategy for me and create the space and patience to help see it through.
I’ve built more self-trust which has impacted how much I enjoy leading my business, owning my value and skills as a coach, and getting more consistently visible.“
– Shi Chen, Business Mentor and Coach
Sell with Heart Includes
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Coaching Calls 3x/Month
So you can feel personally supported by me as you grow and sell.
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Weekly Training
Work on your sales strategy and money mindset with clear, actionable pieces of training and worksheets that I'll review personally.
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Private Between Session Support
Get help in real-time as you navigate sales conversations and convert clients-- and have a team of sisters to celebrate with!
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Resource Treasure Trove
Forever access to 20 foundational business strategy, sales and money mindset video lessons, scripts, worksheets and templates
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Quarterly Planning Workshops
Pull out the calendars and the sharpies and get a clear 90-day plan to hit and surpass your goals!
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Quarterly Dream Retreats
Pull out the fuzzy socks and get ready for a breakthrough method of getting of thinking and dreaming BIGGER with safe sisters who are doing the same!
You’ll also receive
12 Money Mindset Audio Trainings
Upgrading Your Money Making Asset
Offering Premium Prices
Creating Your Money Anchor
Money Flows Where it has a Purpose
Create Abundance Now
Celebrating Money
Affirmation: I Protect My Energy
Embody & Uplevel Visualization
Client Attraction Meditation
What a Wealthy Woman Looks Like
Your TOP Money Making Actions
Team: Letting Others Make Money FOR You
You’ll Walk Away With…
A compelling core offer (or offer suite) you want to shout from the rooftops and makes sales from with ease
A simple, heart-centered sales process to get & keep you fully booked
A Strong Money Mindset so that Six Figures is just the START for you (and you feel confident in growing your business and bringing in money for years to come)
Renewed confidence in messaging, visibility + launching that allows you to feel so solid in your sales process you know your income and success are inevitable
Friendships, Biz Besties & Support that will last long after the program ends and help you reach new levels of success in business (and feel new levels of support in life)
Six months of daily support from a mentor and coach that KNOWS you and loves you (it’s true, I do!) and has your back… you leave feeling an increase in VISION, self-trust, and momentum that gives you years of growth and sales to come
Sell with Heart FAQs
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This round of the program starts January 8, 2024! 🎉
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I have international clients, clients with small babies and clients with day jobs so I know this is a biggie! Once you register you VOTE on the time that works best for you, but your pod will be around 8 women and be Tuesday, Wednesday or Thursday between the hours of 8:30 am and 2:30 pm pst.
We will always have three calls per month - either three pod calls or a workshop + two pod calls.
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1 hour each week for your pod call (on the last week of the month we often do an all team meeting, training, CEO day or retreat!) Then, 30 minutes each week for the sales, money mindset or team building module. THATS IT.
Everything else is you and I putting our heads together to make the time you’re ALREADY spending in your business more productive. I know that Sell with Heart will SAVE you time (I estimate 3-5 hrs/week) because you will know exactly what actions to take and when you hit a challenge you can solve it immediately with support.
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In your personal pod there will be 5-10 women. Big enough to find new friendships and small enough to get lots of personal attention + support directly from me every single week!
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While I can't guarantee results-- you can read REAL stories from real women who have gotten amazing results in Sell with Heart. Hitting their FIRST 5-figure months, FIRST 6-figure years, new clients even with new babies, hiring team members and cutting back their hours while growing their income etc.
What I'm MOST proud of is the results that come in for my clients even AFTER our work together is finished. You are investing in creating a system that you can use and REPEAT beyond our 6 months together for major momentum!
"Today business is blowing up for me. I have signed 10 clients in the last six weeks.
I have two bookkeepers working for me and I just hired an assistant. I have a total of 40 monthly clients and that does not include personal taxes, which is well over a hundred personal tax clients.
It's an amazing shift-- I enjoy sales calls and I don't have that fear in my stomach anymore. To sit in confidence is such a different feeling."
-- Kaitlin Kirk, CPA
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I have international clients, clients with small babies and clients with day jobs so I know this is a biggie (also BTW pets, kids, it's all allowed on the call- come as you are)!
Once you register, you pick the pod call that works best for you, either Tuesdays at 1 PM PST or Wednesdays at 9 AM PST.
Our group workshops are Wednesdays at 9 AM PST but they are recorded if you need to miss.
Over the 6 months you might have a vacation or a week you are sick so you can lean into support in the Slack channel with Anna or watch the call replay to catch up with your mastermind sisters.
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I encourage you to attend as many live as you can-- but if you need to miss, no worries! All session recordings are uploaded to your private member's portal-- you have forever access. Over six months everyone has a vacation or a family situation and I’m here to support you through it!
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Literally EVERY single woman in this group has a busy life and schedule-- that is why they NEED this support and training to figure out how to spend LESS time online and make more money doing it. It's time to stop spinning your wheels and nail exactly what your sales system and strategy is so that you can DO IT with limited capacity.
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The best way for me to see if this is a match for what your business is needing right now is to book a clarity call and to be extensive and honest on the pre-survey!
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If you're looking for support from me and are ready to make more sales NOW is the time to dive in-- Fall sales are made in the Summer, it’s why we get started in July and go through the end of the year! The next round won’t be till 2023.
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If your business doors are open, then you are READY to sell.
I used to feel ICKY about sales-- and I resisted it for so long, just being content with the slow flow of growth that naturally came my way.
You may get a trickle of clients just from solid-visibility but if you want to FULLY book you have to mindfully create a sales system-- get support from someone you trust to do this, you don't have to do it alone!
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Even if you don’t mind sales calls- if you’re not hitting consistent five figure months you still need to be leaning in and FOCUSING on sales strategy (in addition to team growth and money mindset!)
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Oh, I am so excited for this! You've connected with me in the BIG Facebook group, but my tiny Slack groups are even more magical. There will be prompts for you to stay focused in your business, celebrate your success, get my support when you feel STUCK, learn behind the scenes tactics and strategies from me, get my feedback on your sales copy ETC.
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• Two quarterly planning sessions
• 3 coaching calls each month
• Daily access to me and personal feedback in the private Facebook community
• Lifetime access to 24 core sales, team + money mindset training modules
• BONUS: Access to Visible Impact
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• A compelling core offer (or offer suite) you want to shout from the rooftops
• A proven sales process to fully book (and stay booked) in your business!
• Renewed confidence in visibility, selling + launching.
• A sisterhood of friends and biz support that will last beyond the program
• After six months of personal daily support from a mentor and coach that KNOWS you and loves you (it’s true, I do!) and has your back… you leave feeling an increase in VISION, self-trust and momentum for years of growth to come!
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I work best with women with online service based businesses (i.e. coaches, virtual assistants, graphic designers). The program is not the best fit for product based businesses, women that are using an MLM as their sole income, or women that desire to only sell low priced-info products in their business.
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Yes! You will have lifetime access to all of our group call recordings and all 24 training modules in your private member's portal.
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Yes! If you know this program is a good fit for you, contact me and we will work out a payment plan that fits for you.
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The program is 6-months long. We start in the second week of January or July (depending on your respective round) and then go through the third week of June or December (again, depending on your respective round).
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Schedule your free call below -- I screen all group members personally for fit. I only want you investing in this program if I am CERTAIN it will get you to where you need to go!
“I made five figures of new sales in part time hours, grew my social media, developed my very first passive income product and hired my first virtual assistant so that I was set for success during my maternity leave. The support I received from Anna and my mastermind sisters carried me through so many ups and downs- I’m so thankful for the community Anna created.”
Amanda Washburn, Copywriter