Love the Lurkers
I want to talk to you today about loving the lurkers.
I hear all the time from my clients, "Anna, my audience isn't the right fit. I feel like I have a lot of lurkers."
My clients are super heart-centered centered, but sometimes it's hard for them to understand why some people in their audience won't invest in their offers, why they're not taking action.
I think even the word lurkers, I just want like unpack this today and talk about how I view "lurkers" in my business and what I call them instead and why because I absolutely love lurkers. I'm not joking!
By the end of this episode, I am hoping that you love your lurkers too and you'll walk away knowing how to turn your them into buyers. I also hope it also just changes the experience you have in your business when you're feeling good, when your mindset is strong, when you're on fire, when you're fresh and ideas, because that's when you're going to convert better anyway.
If you're like, Anna, what is a lurker? It's someone typically that may be like comments on all your content or consumes your stuff, but doesn't purchase immediately. So I'm going to talk to you today about why you got to love your lurkers and how this is going to transform the way you feel in your business and the money you make your business, too.
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Discussed in Episode #68
Making space to listen to our own voice
Why Anna loves the lurkers in her biz and why you should, too
A reminder of the impact of engagement on your social media (and business)
Remembering every sales action moves your business forward
Being available for the person who is ready to buy right away AND those who aren't ready to buy right now
Learning to be comfortable with addressing objections
Episode resources
PS: In the midst of this challenging time I’ve been asking myself what I can do to help? One of the #1 ways I support my clients is by helping them simplify their business so that they can increase the flow of money without creating extra work. In this season simplified visibility and sales is needed more than ever.
So if you’re craving personal support as you reposition your free and paid work, I’d love to help you simplify your sales process so that you can produce income in your business even during a challenging time. If you want support you can check out my services and book a free discovery call here, or you can send me a DM on Instagram.