The Power of Group Work
Many of you know that I started both of my business with group programs....but you may not know why I believe group experiences can be so powerful. Here are my five FAVORITE things about doing group work in my business.
1) BEING A CONTRIBUTOR :: As Denise Duffield-Thomas says, we don't have to have the pressure to be the all-knowing expert, we are simply a contributor to the conversation. This is true all the time in our biz, but hosting a group means that I get to especially lean into this role and create a space where everyone is learning AND contributing and getting new nuggets from each other. I always learn too!
2) TIME & IMPACT LEVERAGING :: I get to leverage my hours and create the same amount of income but impact more women in the process!
3) AFFORDABLE & EFFECTIVE :: Group work provides a more economical option for women to work with me, but still is more effective than a non-interactive course where there is low interaction or accountability.
4) GROUP MAGIC :: In whatever capacity, I think there is something special when you pull a group of like-minded women together in a space. You deliver what you've promised, but there are always secondary benefits like the friendships that are formed in the process.
5) REAL LIFE CASE STUDIES :: There's nothing that's more effective than seeing your concepts, teaching and material applied in real time with real humans. As group members are coached/taught by you and as they start to apply and process the info- they are teaching the other members who are observing in a powerful and digest-able way.
Those are my five favorite things about group work and experiences whether it's a group workshop, a group program, an in-person experience etc.
Do you want to run a group in the next year?
I’ve just shared the FIVE gifts that doing group work gives your business, but I also want to share the reality of getting to that powerful place.
All that I shared is true, and RUNNING a group usually means more time per hour spent, BUT it's also important to remember that selling the group can be more of a challenge.
Much of your work on the "group" will go into filling it up!
Here's my top THREE tips for filling your group.
1. RESEARCH... Validate that the topic (and the actual title/messaging) is resonating with real humans in your audience. The beauty of doing 1:1 work first is you'll know exactly what your audience is needing and how to walk them through it.
2. REALISTIC REACH... take stock of your current audience and amount of pre-clients ready to work with you and make sure the target size of your group matches. You might need to do some audience building and value-giving to prepare for selling your group.
3. READY... be available to show up and sell! People are going to invest in your group program because you're confidently communicating the value. Your confidence and belief in the work needs to shines through! Doing a combo of private invites and public marketing can be a great way to fill your group.
Which of these three things do you need to focus on to prepare for your next group offer?