The Power of Group Work (continued...)
Pull ten women together, charge 'em a little money and BOOM you're off running with your powerful work. ...not so fast ;)
In last week's blog post I shared the FIVE gifts that doing group work gives your business, but I also want to share the reality of getting to that powerful place.
All that I shared it true, and RUNNING a group usually means more time per hour spent, BUT it's also important to remember that selling the group can be more of a challenge.
Much of your work on the "group" will go into filling it up!Here's my top THREE tips for filling your group.
1. RESEARCH... Validate that the topic (and the actual title/messaging) is resonating with real humans in your audience. The beauty of doing 1:1 work first is you'll know exactly what your audience is needing and how to walk them through it.
2. REALISTIC REACH... take stock of your current audience and amount of pre-clients ready to work with you and make sure the target size of your group matches. You might need to do some audience building and value-giving to prepare for selling your group.
3. READY... be available to show up and sell! People are going to invest in your group program because you're confidently communicating the value. Your confidence and belief in the work needs to shines through! Doing a combo of private invites and public marketing can be a great way to fill your group.
Which of these three things do you need to focus on to prepare for your next group offer?