Why Written Content is Queen
Today I have a very important message to tell you about content.
I feel like there's a lot of confusion between when to produce video content and when to produce written content and so I want to clear that up.
I'm going to drop some pretty meaty content on you in this episode because I think you can handle it and I really feel like there's a lot of you that are feeling stuck on when it comes to visibility and so I know this is going to be a game changer for you.
You hear a lot of the times that video is queen. You may have even caught me on Facebook live, right? Or you have seen videos that I batch as a part of my content miracle process, and I do think that video is powerful.
However, I truly believe that the best way to start your content so that it's easy to repurpose, so that you can build confidence online in the fastest and best way possible is written content.
I truly, truly believe that, and I feel like the skill of learning to write really good copy is something that you just can't outsource. You can hire a copywriter, but I believe as an entrepreneur, one of the biggest skillsets that you can establish in your business is learning how to identify what the messages of your business and how to articulate that, and you do that easiest and best with written content.
So that’s what I am going to touch on today— where to start with your written content, why it’s so powerful, and how it can really transform your business.
Listen in on iTunes | Spotify | Google | Stitcher
Discussed in episode #13:
Why I believe video is powerful, but content is truly queen AND how you can write all of your content for the week in one hour
Why written content is the strongest for cold traffic
If you want to write a course, I’m sharing why you need to get visible with some of that content NOW
How to get unstuck and build your confidence around showing up online
How showing up online with consistency and confidence can generate unintended sales
The key to solid content that is easily repurposed and the one piece that you can start with today
Planning your content in advance and have it aligned with your business and offerings
Why hiring a team was the biggest and best thing I have done for my business
Links and resources
PS: In the midst of this challenging time I’ve been asking myself what I can do to help? One of the #1 ways I support my clients is by helping them simplify their business so that they can increase the flow of money without creating extra work. In this season simplified visibility and sales is needed more than ever.
So if you’re craving personal support as you reposition your free and paid work, I’d love to help you simplify your sales process so that you can produce income in your business even during a challenging time. If you want support you can check out my services and book a free discovery call here, or you can send me a DM on Instagram.