3 Exercises to REALLY Connect with Your Audience
It’s time to stop doing ideal client exercises.
It’s time to stop doing market research. It’s time to drop the need to having to have a “perfect” website, offer, niche, one-liner.All these things are blocking you from connecting with your audience.They're blocking you from running the successful, thriving, profiting, impactful business you were made for.You will make mistakes along the way, so might as well get out there and make 'em ;)It’s time to get out of the hypothetical, and jump feet first into serving your clients.This is what we're doing this week. I’ll be there to remind you of how much I care for and believe in you along the way.
Ready for the Client Connection Exercise PART I?
I know I’m asking you to take a brave step forward for momentum in your business, so for three of you that agree to take on the challenge below; I’m giving 20-minute mini-sessions to help you get personal strategy to back it up. → If you don’t have any clients, or any “ideal clients” // Create a simple package offer, scholarship application and a plan to promote it. Don’t call it a “beta” offer, or market research, free sessions or a trial run... though it is all of those things. Your client will get the best experience, and you will get the best results (clarity, testimonial, momentum) if you treat it like the real deal, because it is. It’s not a sales call or a discovery call, it’s you doing your thing getting this client results. It won’t be perfect, but you WILL make a difference in someone’s life because of this brave step forward. → If you have clients but no “audience” on your turf (i.e. email list, group) // Time to create a space to consistently connect with your current and future audience in a way that doesn’t burn you out. → If you have an audience // What are you working on next in your business? A new product? A new freebie? A challenge? A new low-end offer? A new package? Connect with your audience for feedback by giving them three crystal-clear options. Ask which one they would be most interested in. This ensures the time and energy you spend creating is not wasted. It also creates buy-in, engagement and connection. → If you're not feeling brave enough for these actions // Commit to increasing your confidence today and owning the value you bring as a business owner! Here's a worksheet + video where I walk you through two confidence exercises and share my my honest journey and path in learning to fearlessly own my value and get un-stuck from under earning.
Ready for the Client Connection Exercise PART II?
Which is harder for you; being vulnerable and authentic with your clients? … or being vulnerable and authentic about what you do in your business with your real-life connections? If you don’t have any clients ---> It’s time to be vulnerable in embracing your business in your personal circles. Use your current connections and personal FB page to tell people about your free offer and the scholarship you have created. Reach out to a few people who you think it would be perfect for. Especially at the beginning, it’s important to tap into your current connections of people who already know, like and trust you. This business is part of who you are so embrace it! If you have clients and an audience ---> It’s time to be vulnerable and let your clients know there’s a living, breathing human on the other side of the line. It’s time to let them get to know US a little bit better. Share something non-business related with your audience today. Share an inspiring quote, share a story or a lesson you are learning in life, share your favorite smoothie recipe…. All with no strings attached. The point is simply to connect and continue to foster your relationship.
Ready for the Client Connection Exercise PART III?
It’s time to give one of the greatests gifts in the world; listening. In exchange you will receive something so valuable; insight. There’s a time and place to give your clients what you know they need to get breakthrough. There’s also a time and place to ask and listen to their heart, desires, passions and pain. That day is today. Message a current client, ask your audience, a past client or someone who would be an ideal client, “what is your biggest challenge with __________ right now?” Even if you’ve asked this before, ask again...and listen with open ears and an open heart. Don’t start thinking of what you will sell to solve it, just ask to listen and understand, and care and connect. Then when it is time for action, content creation and offering your will be able to truly connect with and resonate with your audience from a heart-felt place.
How did it go?
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