My #1 Tip for Using Social Media to Sign Clients (Part II)
Today is the second part in a three part series I'm doing on signing clients on social.
Last week we talked about all about connection and I am a huge fan of connection, but what's the best way to leverage connection on social media?
It's really great content, right? Because think about it, when you connect with someone 1:1 in a DM, it's wonderful. I advise that you do it, but you're just doing a one on one connection, right? When you write a really compelling piece of content, you’re creating a touch point with 10 people or more at once.
So, that's what I want to talk about today is using content as the vehicle for leveraged connection so that you can easily sign clients on social media.
The reason that I did last week's training first on connection is because I want you to come at content creation from not just for the sake of creating content, like I talked about in the SPF episode, about really being intentional about our content being about transformation more than information. But I really want you to see, see, oh, the way that social media is going to help me sign clients is because it's another touch point.
They say that people need seven touch points in order to work with us, typically in sales. And so that's what it is when someone watches your Facebook live, when someone listens to your podcast, when someone reads your email, right?
It's another point of connection. So that's what we're going to dive into today.
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Discussed in episode #16:
Using content as the vehicle for leveraged connection so that you can sign clients on social media
How leveraged content is an extension of YOU
My number one tip to make content writing easier and full of fire
How to create content that is authentic AND converts
The easy way that you can get to know your audience
More tips on getting comfortable with sales
Why you may need to give yourself permission to post less on social media
A bit about my program, Content Miracle
Links and resources
If you're interested in a Content Miracle Intensive with Anna book a Clarity Call here
PS: In the midst of this challenging time I’ve been asking myself what I can do to help? One of the #1 ways I support my clients is by helping them simplify their business so that they can increase the flow of money without creating extra work. In this season simplified visibility and sales is needed more than ever.
So if you’re craving personal support as you reposition your free and paid work, I’d love to help you simplify your sales process so that you can produce income in your business even during a challenging time. If you want support you can check out my services and book a free discovery call here, or you can send me a DM on Instagram.